What is the role of an online marketing consultant when it comes to helping you grow your business?
The role of the consultant is to help businesses navigate the online world, find the best way to reach their customers and achieve the end result of selling them products and services.
When considering hiring an online marketing consultant to help grow your business you should have a good idea first of how they can and should be doing to help you to achieve your goals.
How to know if you need the help of an online marketing consultant:
If you want to improve and expand your relationships with existing and prospective customers, and build appropriate marketing collateral and campaigns to support this goal.
Here’s a short list to help you decide if you need help:
- You want to expand and grow your customer base.
- Need achievable and well-defined online marketing goals.
- Want a doable and effective marketing plan focuses on both short and long-term goals.
- Want someone who will measure key analytics and make recommendations for improvement.
In this article, we’ve rounded up a complete guide for the digital marketing consultant job description for who wants to move his/her career towards that way and also some valuable tips for businesses that might need the help of a consultant.
Here’s a list of what your online marketing consultant can and should be doing to help you grow your business
Perform a Marketing Audit:
Perform an evaluation of your business’s existing marketing, such as social media, SEO, and email marketing, for instance, and use that to implement more effective marketing strategies.
Your marketing audit should include the following:
- Analyzing current your customer base – understand who your ideal client is and getting clarity on how you serve them.
- Analyzing your competition – who their customers are and who they’re targeting
- Analyzing your product’s value, features, and benefits
- Creating buyer personas and characteristics based on demographics such a – age, gender, occupation, location, personality, lifestyle, values.
- Look at all parts of your current marketing from your website to your email campaigns, everything you are doing right now. Then make recommendations for improvement.
Improve your branding so that it resonates better with customers and prospective customers. And that branding is consistent across all of your platforms whether it is social media, a digital newsletter or printed marketing materials.
Whether you are a big company or a solopreneur, you want to define a professional look, or brand, and mission, an online marketing consultant is a good choice to make that happen.
Your online marketing consultant can and should be experienced in ensuring your business has a defined presence in your niche that is unique, from your logo design portfolio and printed materials to letterhead, website and signage.
When it comes to web design, your online marketing consultant should first and foremost ensure that the right message is being conveyed and that it creates the right user experience.
How a person feels about a website when they visit is paramount, especially when making a first impression.
If a customer visits a website and feels that not much effort has been made and that it looks pretty slapdash, they’re going to have the same impression about the company.
It’s the role of your online marketing consultant to draw leads to your website and make it so useful and user-friendly that they never want to leave and end up taking the next step which can include
- Becoming a subscriber to your list
- Contacting you directly for more information or to work with you.
Your online marketing consultant should first do a complete audit your existing marketing campaigns. It’s important to understand what is working and not working before putting together a strategy to improve them and build new ones.
Then as an ongoing practice they should continually monitor and work on improving your marketing campaigns on a regular basis
This should include your marketing campaigns that run across several platforms: email, social media, mobile marketing, and local marketing.
A good online marketing consultant will know the best tools to use, the analytics to monitor, and the creative that will attract customer engagement and clicks for your business
Social Media Strategy:
One of your goals for your marketing should be to improve client engagement and communication, a great tool for this is social media campaigns that can involve various social media platforms.
A social media presence is a must in this day and age for all businesses to succeed in the online world (and no one knows that better than an online marketing consultant).
But many businesses find themselves stuck when it comes to building an effective social strategy. It can be difficult to master social media because it is constantly changing
Which is why you work with on an online marketing consultant whose job it is to stay on top of social media trends, monitor yours and implement the best strategies to build your presence.
Helping you to create the right content that attracts your audience should be a big focus for your online marketing consultant. Knowing how to research and come up with a solid content plan then helping you to execute it and monitor your progress should be their primary responsibility in this area.
While you may want to outsource your content creation, it’s best if you resist the urge because content creation works best when the business owner has a hand in it.
That may sound like a big job but it doesn’t have to be. When done right you should only have to create a single piece of content per week (30-60 minutes of your time max) and your online marketing consult then should take it over and manage the distribution and create multiple pieces of content that can be used across various platforms like your blog, email and social media.
They should also have a plan in place to keep your evergreen content on continual automatic rotation across the various social media platforms.
Measure, analyze and strategize Use analytics to monitor success and ensure that optimal results are achieved. At the bare minimum, this would include Google Analytics, Google search console, and Heat map user tracking and recording.
Discover the new ways for businesses to engage with existing customers and attract new ones by evaluating the current marketing strategy.
Suggest or implement improvements in areas like SEO, social media, email marketing, and website design.
Perform an ongoing monthly evaluation of existing marketing, such as social media, SEO, and email marketing, for instance, and use that to create a more effective marketing methods.
Use analytics to monitor progress, share their findings and come up with strategies to ensure that optimal results are achieved.
Your online marketing consultant can and should be doing pretty much everything on this list to help you grow your business. The key is to do the initial analysis make recommendations for improvement, carry out the actual implementation and then monitor progress and use their findings to improve your existing marketing strategies.